Google Ads Management

I run your Google Ads account day to day, or build it from scratch if you don't have one. The work is split into four parts:

Tracking first. Calls, form submissions and bookings are measured properly before I change anything else, so Google optimises for real leads and not accidental clicks.
Structure and keywords. Campaigns built around how your customers actually search, with wasted spend removed.
Ads and landing pages. Copy written to attract the right enquiries and put off the wrong ones.
Monthly optimisation and reporting. A plain English report showing your cost per lead, where leads came from and what I'm changing next.

This suits businesses that already advertise on Google, or are about to, and want it run properly.

Pricing: set up and your first month of management start from £1,000. After that, management starts from £400 a month. The price rises with the size and complexity of your account, for example monthly ad spend, the number of campaigns and the number of locations or services you advertise. I confirm your price in writing before you commit. Your ad spend is paid directly to Google and is separate. Because I work independently with low overheads, you pay for the work, not for agency margin.

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Google Ads and Website Audits

An audit shows you exactly where your Google Ads budget is going and what to fix first. I go through your account, your conversion tracking and your website, then send you a prioritised written report. A call to talk through it is included. Audits start from £500, depending on the size of your account and website.

The audit covers:

Wasted spend in your search terms, match types and settings
Whether your conversion data can be trusted
Campaign structure, bidding and budget allocation
Landing page problems that cost you enquiries
Quick wins you can apply straight away

The report is yours to use however you like. Fix it yourself, hand it to your current agency, or ask me to do the work.

How It Works

Initial call. A short conversation about your business, your current marketing and what you want to achieve.
Review. I look at your account or website and tell you what I would do. If I'm not the right fit, I'll say so.
Proposal. A written scope and price, so you know exactly what you're paying for.
Delivery. Regular updates, and you see results as they come in.

Common Questions

Where are you based and who do you work with?

I'm based in Wales and work with businesses worldwide. Everything is done remotely, and calls are arranged around your time zone.

How much does it cost?

Google Ads management starts from £400 a month, with set up and the first month from £1,000. Audits start from £500. The price rises with the size and complexity of your account or website, and I confirm it in writing before you commit. Your ad spend is paid directly to Google and is separate.

Do I need a new website before starting Google Ads?

Not always. If your site is clear and easy to use, we can start with the ads. If it isn't, I'll tell you what to change before you spend money sending traffic to it. I don't build websites as a standalone service, so I'll work with whoever looks after yours.

Can I buy an audit without ongoing management?

Yes. The audit stands on its own. If you want me to carry out the fixes afterwards, we can talk about management then.